Campaigns

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If you have set up Contract with Campaign deduction, you can specify a different share for sales that are part of a campaign. This is often the case for promotional campaigns, where the licensee incurs higher costs for marketing and promotion, and therefore a lower share is agreed upon.

E.g., if a campaign on TokTok and other platforms is set up for the release of a new album, the licensee may agree to pay a lower share for sales that occur during the campaign period and some weeks after, as they are investing more in marketing and promotion during that time.

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